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Technical SEO that works

What is Technical SEO?

High Quality Technical SEO improves your website’s technical aspects to increase the ranking of your pages in search engines and overall SEO score. It makes a website faster, easier to crawl, and understandable for search engines. These are the pillars of technical optimisation, and should form a part of your SEO Strategy. Technical SEO focuses on improving elements on your web pages to get higher rankings. KirkLloyd is a Technical SEO expert.

Why is Technical SEO Important?

A technically sound website is fast for users and easy to crawl for search engine robots.

  • It’s fast
  • It’s crawlable for search engines
  • It doesn’t have dead links
  • It doesn’t have confusing duplicate content
  • It’s secure
  • It has structured data
  • It has a valid XML sitemap
  • It has meta descriptions
  • It is mobile freindly

SEO Errors.

Resolving site health errors not only improves your on page SEO rankings, but it can also speed up your site loading times and improve user experience. This is critical for retaining customers, growing your brand, and holding a high SEO score.

Increased website health improves your Search Engine Optimisation rankings and SERP results.

Resolving SEO errors has on average increased our client’s website health by 37%.

Bad site ranking graph
Improve your site ranking


backlink audit report

Google penalises your ranking for bad backlinks. Removing these toxic backlinks and poorly formed anchor text improves your Search Engine Ranking by improving your websites trust score.

What are backlinks? Think of a backlink as a referral from someone else’s website to your website. The quality of the website referring traffic to your website will rank the quality of the backlink. For example, .gov is a highly rated backlink source, whereas, a link from say a spam or mature content website could negatively impact your SEO.

Why do I have bad backlinks? Your website may have fallen prey to a negative SEO attack. This is where, most likely, a competitor pays for a negative SEO campaign against your website. This commonly includes paying for many negative backlinks from sources such as pornographic websites and known spam sites.

KirkLloyd can help you with competitor backlink analysis, competitor backlinks, backlink audit.


We improve your site ranking with keyword research. That is, by reviewing your keywords, targeting your audience, and optimising your site.

We review your competitors search terms, anchor texts, on page SEO, Search Engine Results Pages (SERPS), and other ranking factors to ensure you are capturing your audience’s keywords.

SERP rankings are targeted by introducing Image, URL, and Page Title naming conventions targeted to your audience.

We can help you identify your keyword cannibalisation.

increased keywords graph

Grow Your Business.

Competitor Analysis.

competitor analysis graph

Why is competitor analysis important?

Seeing the keywords your competitors are ranking for and comparing it to your own targeted keywords allows you to develop strategies to compete against those keywords.

You may have missed some critical keywords, or find products or services your competitors are offering that you wish to compete with. You may also find that your target keywords were too broad or narrow.

In summary, analysing your competitors gives you the information to develop a competitive edge in your niche.

Talk with us today. KirkLloyd is an SEO company in Sydney. We specialise in Technical SEO for all websites with proven results in: SEO for Shopify, SEO with Shopify, Shopify SEO, WordPress SEO, website SEO.

Staff Training.

We believe in training you and your staff in how to create new content with the best SEO techniques. Enabling you to post SEO minded content that ranks high without the need to engage us for every post.


On average, our SEO clients keywords increased in position by 42%.

Work with a professional Technical SEO company that has proven results.

  • 200+ #1 keywords
  • 400+ Top 10 keywords

and it’s still growing.

Be a leader. Not a follower.
200+ #1 keywords 400+ Front Page Keywords 40% increase in daily traffic Increased Sales Increased Click Through Rates Reduced AdWords Spend


Technical SEO

Your SEO results will not improve without a solid error-free environment. This is critical for SEO. These errors are typically not visible on the website to your clients; rather, they lurk in the background and reduce your website ranking with Google. There are many ways to improve these results.



A regular review of your keywords is crucial to remain on top. What are your users searching for? Do you have internal competing pages, Keyword Cannibalisation? Do you have suitable content that is topical for your industry? Let me provide you with guidance and information to stay at the head of your industry.



SERP Results are SEO goodies rewarded when a website has a great mixture of content and technical SEO. It requires the best SEO to get these snippets. Please don’t take my word for it. Let me prove it to you with regular updates on your performance results. 

4 February 2021

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