The AML Company is a boutique company that provides Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Risk Analysis to Clubs, Pubs and Financial Institutions throughout Australia. The goals of the project were to provide a website showing Pubs and Clubs what The AML Company offer, and an easily maintainable website with blogging ability. A technical SEO package was provided to assist the business lower advertising costs as well as give the company an SEO solution.
KirkLloyd began by building the website using WordPress. KirkLloyd moved the webhosting to a more reliable provider and updated the SSL certificates. We chose to use WordPress over other platforms because WordPress allows simple maintenance for the end user. The AML Company can easily write blogs, update images, change pricing and generally maintain the website. A WordPress website is a good choice if you have a client who needs ongoing maintenance or ongoing additions.
After the website design was complete we integrated The AML Company’s client base with Zoho CRM. This allowed them to easily manage their clients collective information and prepare reports. A data collection form was set up on the website to gather client information. This information is sent directly to Zoho enabling The AML Company to streamline its processes.
For The AML Company, whilst SEO was important, it was equally important to target the correct keywords as they operate within the compliance industry, so there are many synonyms that are not applicable for the business.
KirkLloyd performed technical SEO on The AML Company website. The client requested we resolve site errors and this was achieved. KirkLloyd also added schema and structured data to the website.
We adjusted the focus on The AML Company’s website to target the SEO audience, additionally, we updated the naming of links and images. This enabled us to target SERP results. SERP results are covered in my blog here. Following on from our Keyword review, SEO implementation and SERP targeting, we focused on clearing out the bad back backlinks.
Finally, we implemented a plan to begin writing blogs. Blogs are fantastic for SEO as they add fresh content to your website regularly.
What we did.
Website Hosting, Email Hosting, SSL Certificate were all included in the package for The AML Company. We increased the website speed by changing website host to a company who use local web servers . It also came with an added benefit of been cheaper than the existing website host.
The AML Company’s new website was a simple WordPress website. The website design was kept simple to reflect the industry they are representing.
The AML Company required a Technical SEO pack to be provided. This set the base for strong keyword growth in their sector.